The Big Opportunity

After many studies, the USDA now emphasizes the need to “make half your plate vegetables and fruits” for a healthy diet. The old USDA food pyramid has been replaced by “My Plate”, which has elevated vegetables and fruits from a secondary position to become the most important part of a healthy diet.

myplate
The total US population is 323 million people in 125 million households. 80% of this population does not eat the recommended amount of vegetables. 79% of consumers believe that they should add more vegetables to their diet.

An opportunity exists based on strong fundamentals, including huge markets, government health guidelines and consumer habits and needs:

 
 

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